D.EAR is an acronym for ‘Drop Everything and Read.’ The Ministry of Education and Sports designated 15th March of every year as the national DEAR day celebration for all primary schools in Uganda. On this day, at exactly 11.00am everyone drops everything to read.

D.E.A.R. Day, also known as Drop Everything and Read Day, is an annual celebration that takes place on April 15. As the name suggests, this holiday is intended for everyone to dedicate a significant period during the day to reading.