The Effect of Enterpreneul Skills on the Performance of Retail Bussinesses in Uganda Case Study: Capital Shoppers Ntinda
Author: SSALI PATRICK HENRY
Supervisor: Tom Muyanja
The study was conducted in order to investigate the effect of entrepreneul skills on the performance of retail businesses in Uganda with emphasis on determining the relationship between marketing skills, customer care skills and long term strategic planning skills with performance of retail businesses in Uganda, specifically in Kampala District. The study was carried out on Capital Shopper Supermarket located in Ntinda, Kampala. A sample size of 60 respondents was chosen from Capital Shoppers supermarket. Of these, 10 were day-time teller workers, another 10 were evening and night-time tellers, 14 were in managerial positions and the remaining 24 employees worked in the department that organises and sorts the shelves. Six of the chosen employees returned the questionnaires unfilled with apologies because they were preoccupied with their work and hence unable to fill the questionnaire. This sample was determined using Simple Random Sampling and purposive sampling. The study employed the use of questionnaires for collecting data and the use of correlation design to establish the nature of the relationships. The findings revealed the existence of a significant relationship between the use of marketing skills and performance of retail businesses as shown by the Pearson Product Moment Correlation which gave the correlation coefficient (r= 0.587) and the p-value (=0.0012) which was less than the predetermined alpha = 0.05 in table 4.8. The relationship between long term strategic planning skills and performance of retail businesses was also determined to be strong as was indicated by a strong positive correlation of 0.502. It was also determined that there was an insignificant relationship between customer care skills and performance of retail businesses as given by the p-value of 0.376 which greater than alpha (0.05). The researcher concluded that marketing skills and long term strategic planning skills have a significant relationship while customer care skills has an insignificant relationship.