Gendered Motivational Theories and Labour Productivity Case Studies: Nina Interiors (U) Ltd Intermedia (U) Ltd
Author: BEWULIRA-WANDERA ANNE-MARIE
Supervisor: Maurice Mukokoma
This research aims to understand how Gendered Motivational Theories affect Labour Productivity by conducting a comparative analysis between two case studies, one of which applies the gendered aspect of motivation in the organization and the other uses generalized motivational approaches. To do this, three gendered theories of achievement motivation are being used to understand the impact on labour productivity, formulating the objectives of the study which are, gendered attribution theory and labour productivity, gendered goal theory and labour productivity and gendered expectancy-value theory and labour productivity,
The methodology applied in conducting this research was analysis of two case studies, namely Nina Interiors (U) Ltd and Intermedia (U) Ltd, where a total of fifty respondents were given questionnaires to fill giving their background information as well as personal opinions on statements in line with the research objectives.
Findings of the study showed that gender differences identified by numerous researchers under the three theories did exist in the organizations and due to the gendered nature of the motivational theories applied in Nina Interiors (U) Ltd some of the gender differences were reduced and the attitudes, behavior and resultantly labour productivity was in a comparatively better state.
This research shows that there is a positive relationship between the application of Gendered Motivational Theories and Labour Productivity as opposed to the utilization of generalized motivational theories that do not account for the gender differences of the workforce.