The Effect of Entrepreneurship on the Growth of Small Scale Enterprises (Sses)
Author: AYEZA BRIDGET
Supervisor: Edward Ssemwogerere Anselm
This study was carried out to establish the effect of entrepreneurship on the growth of Small Scale Enterprises (SSEs) in Nkozi Trading Centre. It was carried out in Nkozi sub-county found in Mpigi district Mawokota south constituency. The study population was the business owners of the SSEs as well as customers to the businesses. The objectives of the study were: to establish the relationship between innovation and the growth of small scale enterprises, to find out the effect of competition on the growth of small scale enterprises and to identify the factors that lead to the growth of small scale enterprises.
Literature was reviewed to supplement and support the research findings and mainly articles, academic journals, text books, and internet were used as major sources of literature. This literature greatly contributed to the study and findings of the study were compared with the literature to see whether they concur or not.
Questionnaires were used as means of data collection and 40 questionnaires were distributed to the business owners and customers. The data collected was then analyzed properly to produce information. Tables and pie charts were used in the presentation of data collected from the field. The study findings indicated that the business owners in Nkozi Trading centre were affected by entrepreneurship in a way that most of them use entrepreneurship to develop their business for instance innovation and creativity which they basically use to attract, retain their customers, compete amongst themselves as well as sustain their businesses.
The study findings facilitated the recommendations that the research put to the SSEs in Nkozi Trading Centre. They included: revising their product prices, reacting to customersí feedback and paying attention to what attracts customers to their businesses. It finally ends with suggestions to future researchers.