Assessing the Effects of Employee Motivation on Organizational Performance Case Study: Birunga Dairy Industries-Kisoro
Author: TUYISABE GAUDIOUS
Supervisor: George Mukasa Ssengooba
The majority of Organization are competing to survive in this volatile and fierce Market environment. Motivation and performance of the employees are essential tools for the success of any organization in the long run. The study sought to find out the effect of employee motivation on organizational performance.
The specific objectives included to find out how employees are motivated in an organization, to analyze why employee motivation has not improved organizational performance, to find out the strategies to use to improve employee motivation.
The research adopted a case study design utilizing a qualitative and quantitative research methodology. It involved a total of 50 respondents consisting of a general manager, supervisors, accountant, production Managers and support stuff. The respondents were selected through Random sampling and purposive sampling is where respondents are chosen for their potential to yield the right information. Data was collected using self-administered questionnaires and interview guides and was analyzed using Excel program.
The findings revealed that employees were motivated by giving them allowances, holidays, training, salary increment and good working conditions. It was also revealed that the reason as to why employee motivation has not improved organizational performance are training of employees that leads to increased turnovers, good wages. It was also established that some of the strategies being implemented to improve on the performance of employees include, offering financial incentives such as allowances, salary increment, ensuring effective management, ensuring good working conditions, organizational leaning through training of employees and extrinsic motivation of employees in Birunga Dairy Industries.
In regard to the findings, it was concluded that employee motivation at Birunga Dairy Industries has encouraged employees to work harder, to be committed to the organization and more to feel recognized for their effort.