Effect of Communication Flows on Workers’ Performance: Case Study: New Vision Group of Companies.
Author: KAMOGA IAN CHARLES
Supervisor: Magara Rubanju Mugaga
This study sought to investigate the effect of communication flows on workers’ performance in New Vision Group of companies. Communication is very vital in our day-to-day activities and so it applies to various organizations’ performance. An organization’s performance depends on the workers’ performance, which will all rotate around the communication element. The general objective of the study is to establish the effect of communication flows and workers’ performance. The specific objectives of the study are: to assess how downward flow of communication affects workers’ performance, to examine how upward flow of communication affects workers’ performance and to establish how lateral/horizontal flow of communication affects workers’ performance
A case study of New Vision Group of Companies was adopted with a study population of 100 and a sample size of 80. The study instruments completed and returned represents about 87.5%. Data was collected using questionnaires, which were analyzed to come up with the research findings. The data was analyzed using descriptive statistics computed using SPSS version 20. The study found that communication flows have a great effect on workers’ performance. Findings from the regression analysis showed that to a greater extent workers’ performance is affected by communication flow. This is seen with the obtained adjusted R square, which was -0.001that showed that workers’ performance is affected negatively by the downward communication flow, an adjusted R square of 0.146 showed that workers’ performance was positively affected by upward communication flow and an adjusted R square of 0.011 also showed that workers’ performance was positively affected by lateral communication flow. Thus, communication flows affect the workers’ performance in one way or the other depending on how they are handled.
The study recommended that the organization should put up more platforms through which workers can easily pass on what they want to communicate to their superiors. Apart from the suggestion box that have been put up for workers suggestions, monthly meetings should be held with the organizations’ workers to air out what affects the workers and what should be done to improve on their performance. In conclusion, according to the data that was gathered from the field research at New Vision Group of companies, it was found out that communication flow is of great importance on workers’ performance of the organization.